I see online businesses make this mistake all the time. It doesn’t seem to matter whether it’s a new business or an established but struggling business. I see businesses with great potential flounder because they get too attached to their idea of a niche market or product before they’ve done any research or testing to see if it’s really a good idea.
This seems to be especially true with folks who are looking for meaning as well as money from their business endeavors. They get all wrapped up in their inspired idea and then end up wondering why they can’t get any traction in the marketplace.
The tenacity with which these folks hang on to their ideas is really quite alarming. This is probably the fastest way for a business to fail, and they’re great big belly flop failures.
Now I’m not saying that you shouldn’t follow your inspiration and passion. You should absolutely, but you also need to understand that just because it gets your juices going does not mean there’s a market out there. Without a market you don’t have a business no matter how hard you work at marketing it.
More of Are You Getting Too Attached?
Talk soon,
Susan
