Online market research can only tell you what’s been happening in the recent past. There is no guarantee that it will hold true going into the future.
Things change. I’m writing this in the summer of 2009. Last fall we had what amounted to an economic collapse. Some markets that had been doing well tanked without warning and others increased dramatically.
So keep in mind that you are researching past behavior that may or may not hold true in the future.
The data you collect is just a snapshot in time. This is even more
true with the competition numbers which tend to be much more fluid than the number of searches.1. Test.
Once you have a group of keywords, test them. Throw up a no frills website (Wordpress blog recommended) and see if you can generate the kind of traffic you thought you could.
Posts Tagged ‘Online Market Research’
The Limitations of Online Market Research
Saturday, October 17th, 2009Are you just throwing mud against a wall?
Saturday, October 3rd, 2009I hope this finds you well.
Recently I heard a small business coach, suggest to folks that you just keep trying things until you find something that sticks.
I don’t really think it was meant like it came out, but I had to cringe…more
Talk soon,
Susan
P.S. If you’re tired of just trying one thing after another without
much success, let’s talk. You can sign up for a free 30 minute
consult at ‘New Niche Finder‘.
When a little bit of knowledge is definitely dangerous
Saturday, September 12th, 2009There’s another kind of reaction I’ve been getting recently that is
just as disturbing as the ones I mentioned yesterday. These are
the reactions from people who are just getting ready to launch
their websites or have done so recently.Most of these fall into the category of a little bit of knowledge is a
dangerous thing…These folks have got it into their heads that keyword research and search engine optimization are something you do after your site is up. The prevailing view is that I can then do something (they know not quite what) to their site to make it rank in Google.
Yikes! This is more ass end backwards nonsense that’s been perpetrated on the unsuspecting and ignorant online businessperson by the so called “SEO experts”.
Read more When a little bit of knowledge is definitely dangerous
Talk soon,
Susan
I hate it when people say keyword research doesn’t matter
Friday, September 11th, 2009I got another one of those horrible emails today…deriding keywords and keyword research because it’s just about SEO.
I hate these emails especially when they come from people who should know better. All it does is spread a whole lot of misinformation that leaves new online business owners confused and overwhelmed as they try to sort it all out. It’s not right.
So let me see if I can shed some light on the issue without adding to the confusion.
First, keyword research is not just about SEO.
Second, SEO does matter if you want traffic to your website.
Read more of I hate it when people say keyword research doesn’t matter
Talk soon,
Susan
P.S. Find out whether your product idea has a market before you
spend your time, energy and money developing it. Check out
‘New Niche Finder‘ for keyword, market & competition research.
